Blockbuster (BBI) is a perfect example of what can go wrong when you misunderstood industry trends and then realizing it, trying desperately to catch up. In the period from 2001 to late 2002, Blockbuster is the leader in video rental. Its shares were trading at about $ 30 a share and its market cap was about $ 5.75 billion.

But there was a trend towards the development of rental movies via the Internet. Blockbuster has failed to recognize the growing importance of Internet video rental, a bad miscalculation on his part. The shares have fallen steadily over the current $ 3.80 to $ 4.20 channel. Once a big hat, Blockbuster is now a small-cap and is struggling to regain a sense of direction. The company entered into the Internet DVD rental, but has a lot of recovering to do.

Basically, Blockbuster has lost money over the last three straight quarters and struggling to grow its revenues, which are expected to increase just 1.1% in the 2006 budget. His five-year estimated earnings growth rate is a mere 2.5% per year, which is pitiful.

Blockbuster has to do with its massive debt load of $ 1.27 billion or a debt-equity of 2.73:1, which suggests a low budget. Couple with poor capital and understand the high financial risk. Faced with stagnant revenue growth and losses, Blockbuster faces a difficult battle upward to regain its lost glory. The odds are stacked against it.

In view of Blockbuster’s online DVD rental company NetFlix (NFLX), which debuted in May 200, trading near $ 40 in 2004, before sinking to the level of $ 10 in 2005, before the event.

NetFlix saw the future for DVD rentals and has been online and not through the “b Rick and deadly? Route that Blockbuster has decided to keep. Directly in front of Blockbuster, NetFlix is profitable and has been for the last three quarters straight. Has 4.2 million subscribers and growing. Its revenues are growing and this is expected to increase 32.5% in fiscal 2007, which saw a Blockbuster nonexistent revenue growth.

Blockbuster has entered into the online DVD rental scene, but is well behind NetFlix. Moreover, even manages the NetFlix online DVD rental for Wal-Mart Stores (WMT), after the giant retail has decided to close their units online DVD rental store and run it instead NetFlix.

Trading at 36.73x its estimated FY06 EPS, NetFlix is not convenient. But if it can continue its strong growth and gain estimates $ 1.11 per share for FY07, the evaluation becomes more reasonable. The pressure is clearly on NetFlix to deliver but it is the correct path.

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